Project overview
Cataneo is a human-scale group specialised in real-estate investment: renovation, rental management, acquisition and resale. Its turnkey model supports clients from A to Z. The group wanted to improve its brand image and digital strategy through a redesign of its website.
Challenges
- Grow a French-speaking audience internationally.
- Strengthen the brand image.
- Increase visibility and lead acquisition.
- Make it easier to sell services online.
What was built
- An SEO audit, editorial workshops and the identification of strategic keywords before the redesign.
- Persona workshops to adapt communication and user journeys.
- A UX/UI redesign: clearer expertise pages, projects showcased through an interactive Google Map and immersive visuals, contact made easier with Typeform and new calls to action.
- A custom illustration kit (the “Cataneo Method”, investment solutions, target pictograms), used on the site and on print materials.
Result
A modern, high-performing and easy-to-manage website in line with the group’s growth ambitions. After launch, traffic and SEO positions were multiplied tenfold, with growth still ongoing.
Tech stack
Illustrator, Figma, GridBuilder, Typeform.