Project overview
Pom’Potes, the fruit-pouch brand everyone has known since childhood, renewed its brand platform, visual identity and ranges. Its website had to follow: a true digital playground where every range has its own world and its own way of telling a story.
Challenges
- Translate the new brand platform into the digital space while keeping Pom’Potes’ iconic DNA.
- Build a tailor-made page for each range, with distinct, immersive graphic universes.
- Deliver a high level of animation without ever sacrificing performance.
- Speak to a broad, mixed audience: children, parents and Gen Z.
My role
As a creative developer, I co-built the experience with the art direction instead of simply “integrating mockups”. Animations are part of the storytelling: elements that enter the scene on scroll, interactions that reward curiosity, transitions between ranges that keep the immersion going.
I brought my own graphic eye to push the immersion, and the mobile version was designed to stay just as playful as desktop rather than simply dropping the animations. An exciting project on which I learned a great deal.
Result
A website that doesn’t talk about the brand: it is the brand. Immersive range pages with distinct yet consistent universes, animations woven into the narrative rather than added as an afterthought, and an experience that works from kids to Gen Z.
Tech stack
Figma, GSAP, advanced animations with React / Next.js, headless CMS.